OUR STORY
Welcome to Bites of Goodness!
We're thrilled to have you here and can't wait to share our passion for healthy, delicious foods. Let us take you on a journey through our story and the inspiration behind our brand.
Growing up in Kiev, Ukraine, I spent countless hours in the kitchen - the heart of our home - where I discovered my love for cooking and baking wholesome meals using simple, natural ingredients. My passion for food was greatly influenced by my mother, a chef of many years at a prestigious Kyiv restaurant.
When my daughter Alena and I moved to the US, we were excited to explore new culinary experiences. However, we quickly realized that the food landscape here was very different, especially in the dessert aisle, which was packed with sugary, high-calorie desserts that didn't fit our healthy lifestyle.
As a teacher, Alena witnessed first hand the impact of poor nutrition on her students, many of whom struggled with focus and attention. She suspected that their dietary habits were a contributing factor. She felt a strong need to help them out. Alena believed that teaching about making better food choices could give them an advantage not just in school, but in life overall.
Meanwhile, my two decades of experience as a marketing executive had equipped me with the skills and knowledge to
effectively popularize healthy foods. Combining Alena's passion for healthy eating and my marketing expertise, we embarked on a journey to create Bites of Goodness.
At Bites of Goodness, we believe eating should be both delicious AND good for you. Our mission is to help you make smarter food choices that boost your vitality and make you feel fantastic! We're starting by launching superfood cupcakes that are packed with vitamins, minerals, and
antioxidants while being low in calories, sugar, carbs and gluten-free.
But we're not stopping there! We're excited to announce that we will be releasing 12 Health Theme Cupcake Collections, each featuring functional ingredients targeted towards specific health benefits. From protein-packed performance treats to immune support and stress relief, our upcoming collections will offer a delicious way to support your well-being in every situation.
We invite you to join us on this delicious adventure! Try our cupcakes, share your experiences, and help us spread the message that healthy eating can be fun, exciting, and incredibly rewarding. As we continue to grow and innovate, we can't wait to share our new creations with you. Welcome to the Bites of Goodness family - we're thrilled to have you along for the journey!
Lena & Alena
